Happy #FemShepFriday, everyone!


Just a quick follow up to my prior post regarding Bioware’s “beauty contest”/marketing fail for their Mass Effect 3 promotional campaign.  Well, the trailer’s finally here, and female gamers everywhere should be breathing a collective sigh of relief:

Of course, just because the trailer isn’t a condescending nightmare doesn’t mean it won’t be analyzed, and I fully intend to collect those posts here.  So, if you come across any commentary (e.g. Why Renegade!Femshep?  What’s the significance of Bioware creating a second round of voting to arrive at this redheaded iteration, after the blonde trumped all in the initial Facebook vote debacle?, etc.), please send it my way in comments. The response on Twitter, which you can follow at  #FemShepFriday, has been overwhelmingly positive, and here are some of the more interesting ones I’ve collected today:

The theme of the majority of the tweets thus far seems to be “My Shep is…,” rather than a response to the trailer, speaking to the fact that ultimately no Shep (be it Fem or Bro) will ever sufficiently capture the game’s best feature:  choice.  I’d be curious to hear if players project their own iteration of Shep onto Bioware’s promotional/marketing materials…


  • Good overview of the events leading up to today’s trailer launch (via Gamezone)
  • “She Has Arrived: More Love for Mass Effect 3’s Female Shepard” (via Savegame)
  • 2010 analysis of FemShep’s popularity, worth revisiting (via Gamasutra)

Tags: , ,

Leave a Reply