Posts Tagged ‘nichestream’

The curious dual address of nichestream texts (Chapter I)

26/11

A few months ago, I tore through Ernest Cline’s geektacular novel Ready Player One. I highly recommend it, both because it is wonderfully inventive while still being winkingly evocative of Snow Crash, and because I think it trounces Little Brother as a piece of fiction that deftly engages issues of free culture, surveillance, and virtual identities.

But despite my enjoyment, I was also hyperaware as I read that Ready Player One is yet another prime example of the curious dual address that texts have cultivated as fan/geek culture has moved from the margins to the mainstream.  This dual address simultaneously presumes that consumers are conversant in geek culture references, while hyperconsciously couching those references in archetypes/stereotypes, or otherwise easily decoded framing devices.  Ready Player One might be viewed as a more populist literary descendant of Junot Diaz’s The Brief Wondrous Life of Oscar Wao, winner of the Pulitzer Prize and a text that also encourages a fannish decoding of its many references.  Henry Jenkins has playfully used Diaz’s novel as a geek litmus test, listing the novel’s pop culture references from A:

…to Z:

As this alphabetical bookending suggests, the gap between “normative” fannish interests (e.g. sports) and “excessive” fan subculture (e.g. a scifi/fantasy film in which James Bond wears a red diaper and suspenders with thigh-high boots…hey, it’s the future…) is an ever shrinking one.  Just ask geek culture sage Patton Oswalt.

I’d argue that this trend towards geek culture intertextuality/referentiality differs from simple postmodern pastiche, in that it is centrally preoccupied with recuperation of the fanboy into hegemonic masculinity by framing him as an action and/or romantic hero.  The Big Bang Theory features a (perhaps unintentional) dual address that bifurcates the audience into those who laugh at the shows’ nerd collective, and those conversant enough in geeky jargon and fannish references to laugh with them.  The show’s approach to casting guest stars is a perfect example of this, with Firefly/The Sarah Connor Chronicles’ Summer Glau, Star Trek: The Next Generation’s/twitter demigod Wil Wheaton, Marvel Comics’ icon Stan Lee (quoth my Mom “Who is that old man?”), Battlestar Galactica’s Katee Sackhoff, and astrophysicist and Nobel laureate George Smoot, all appearing as themselves.  These guest “stars” would appear to serve a counterintuitive (or at least an atypical) function, rewarding those conversant in nerd/geek/fan culture and potentially alienating, rather than drawing in, those in the mass audience who aren’t “in” on the reference or joke.

BSG's Katee Sackhoff and ST's George Takei as Howard's sexual subconscious on BBT

Heather Hendershot has argued that The Big Bang Theory’s latent misogyny, the fact that the show views women “strictly as sex objects,” routinely undercuts its representational potential and eradicates all points of identification for female viewers.  Astutely noting that The Big Bang Theory must be understood as a mass show framed as a niche show, and not the reverse, Hendershot frames the show’s effort to “have its cake and eat it too,” as persistently short-changing fangirl viewers or pointedly ignoring them.  Questioning why CBS “pretended to target a geek demographic, when it was really looking for lads all along,” Hendershot exposes who this recent wave of “nerd-friendly” programming is really targeting, but fails to fully explore how interchangeable these “geek” and “lad” demographics have become.  Vitally, Hendershot’s analysis does raise the question of who is being excluded from the “geek demographic” these nichestream texts target.  Penny, the primary “sex object” within Hendershot’s critique, is constantly perplexed by the fannish references the show spouts, and might provide a point of identification for a mass audience more inclined to laugh at, rather than with, the male characters discussions of fannish minutiae.  I would agree with Hendershot that The Big Bang Theory’s representational framework leaves little room for female viewers, much less fangirls, to situate themselves, though this appears to be changing in the most recent seasons.   

Which brings us to Ready Player One…fair warning, there are some (mild) SPOILERS ahead…

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